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Netflix Originals Identity 2019

Client: Netflix

When presented with the opportunity to develop a new logo for Netflix, we asked ourselves how we could create an iconic visual identity that represents the diverse collection of Netflix's stories. Working closely with the Netflix team, we took the colors from Netflix’s vast array of content and animated them into vivid graphic lines of light that band together into a vibrant color spectrum- forming the logo. The rich hues live in the Netflix "N" to signify the breadth of genres, emotions, and narratives that make up Netflix's exuberant catalogue of content. Together, they create an immersive sea of color that mimics the power and resonance of the Netflix experience.

Creative Director: Michelle Dougherty

Executive Producer: Jon Hassell

Head of Production: Franceska Bucci

Producer: Keith Bryant

CG Supervisor: Meng-Yang Lu

Lead Animator: Evan Sexton

Animators: Lindsay Bohn, Miro Klasinc

Designers: Evan Sexton, Peggy Oei, Arisu Kashiwagi, Wes Yang

Pitch Producers: Tammy Kohan, Keith Bryant

Pitch Associate Producer: Rachel Cohn

Pitch Animators: Adam Webber, Cassandra Krul, Eric Demeusy, Cisco Torres

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