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Sally Hansen Happy Birthday Collection
Campaign for Sally Hansen
To celebrate a decade of Sally Hansen’s Miracle Gel, we created a cute-icle campaign that’ll have you stepping up your at-home self-care routine.
what we did
Lots of party planning went into this multi-platform campaign rollout. We dazzled the design with live-action hand shots and vibrant shades to add an attitude that gets any party-goer excited. We combine captivating camera work with party favors that add an element of surprise to the salon experience. Matte or glossy? Short or long? No matter your preference, all nails are welcome to the party!
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credits
- creative director: kathy liang
- designers/animators: max strizich, anna chen
- designer: kenneth robin
- cg supervisor: scott bell
- editor: lexi gunvaldson
- interns: jas panjrath, josh young
- producer: brian grigsby
- coordinator: joel binder