Magic: The Gathering | The Wilds of Eldraine
Campaign for Wizards of the Coast
In a world where the ending’s not what you expect, lies the twists and turns beyond your wildest imagination. Wizards of the Coast came back to us to create yet another magical game trailer. With the addition of mini-stories, we explored a fantasy for the release of The Wilds of Eldraine.
what we did
From ideation to execution, we wrote the trailer’s script and translated illustrations into 3D paperlike pop-out animations that embrace the theatrical essence of childhood fairy tales. Appreciating the imperfections of analog design diaromas, we key-framed paper movement behaviors to inform ways to humanize key characters. Traditional fairy tale elements present itself in our copywriting as well as the music composition with Antfood for a nostalgic touch. Playful color palettes influenced by the world’s wicked slumber, we embark on a twisted adventure that leaves happily ever after in your hands.
credits
- creative director: tosh kodama
- art director: rob slychuk
- illustrators/designers: rob slychuk, kim dulaney,
sarah orenstein, bryan louie, tim haldeen - copywriter: josh chesler
- storyboard artist: gordan kljucec
- modeler: chin lee, justin diamond, merrill hall, ivan joy
- cg lead: scott bell
- 3d generalist: stacie plassche, shane dioneda
- animation: scott bell, merrill hall, blake newton, paolo cogliati, stacie plassche
- compositer/color: martin karlsson
- design intern: jamie kim, jiani hong, michael wang
- editor: danielle white, lexi gunvaldson
- creative producer: renee robson
- coordinator: megan catoe