The Architect's Newspaper interviews Peter Frankfurt
DEC 18TH, 2009
Nate Berg recently interviewed Peter Frankfurt for his article titled Construction Cinema. The article discusses the growing importance of film making in the architectural process. Below is an excerpt from the article and to read it in its entirety click here.
"'A flythrough is as relevant to the view of something as a sketch on a napkin. No one ever sees anything from the perspective of a flythrough. Unless you’re a drone,' said Peter Frankfurt, co-founder of Imaginary Forces, a design studio with offices in Los Angeles and New York that produces film titles, commercials, interactive spaces, and a variety of visual elements and experiences.
"Frankfurt and Imaginary Forces routinely work with architects, and were part of the multidisciplinary consortium United Architects, whose pre-visualization film became one of six finalists in the competition to redesign the World Trade Center. Rather than focusing solely on the proposed design, the film imagines the complex already built and tracks the reactions of people as they see it for the first time, jutting out from the skyline and peeking through the forest of skyscrapers of Lower Manhattan. He says the common thread in all his firm’s work—from the beginning of a Hollywood movie to a car commercial to an architectural visualization—is a solid and engaging narrative. 'It’s really about, how do you tell a good story? That’s basically the bottom line,' said Frankfurt.
DEC 18TH, 2009
Nate Berg recently interviewed Peter Frankfurt for his article titled Construction Cinema. The article discusses the growing importance of film making in the architectural process. Below is an excerpt from the article and to read it in its entirety click here.
"'A flythrough is as relevant to the view of something as a sketch on a napkin. No one ever sees anything from the perspective of a flythrough. Unless you’re a drone,' said Peter Frankfurt, co-founder of Imaginary Forces, a design studio with offices in Los Angeles and New York that produces film titles, commercials, interactive spaces, and a variety of visual elements and experiences.
"Frankfurt and Imaginary Forces routinely work with architects, and were part of the multidisciplinary consortium United Architects, whose pre-visualization film became one of six finalists in the competition to redesign the World Trade Center. Rather than focusing solely on the proposed design, the film imagines the complex already built and tracks the reactions of people as they see it for the first time, jutting out from the skyline and peeking through the forest of skyscrapers of Lower Manhattan. He says the common thread in all his firm’s work—from the beginning of a Hollywood movie to a car commercial to an architectural visualization—is a solid and engaging narrative. 'It’s really about, how do you tell a good story? That’s basically the bottom line,' said Frankfurt.