- segdDesign Awards
- Spotlight: Joan Lau
- Spotlight: Marissa Levin
- Spotlight: Eric Mason
- AIGA SF Film Festival
- Spotlight: Brett Krauss
- Spotlight: Jeremy Cox
- Spotlight: Ben Turner
- FITC Conversation Series
- Sptl: Annabelle Apley
- Gravity Free '08
- FMX/08
- Spotlight:Danielle White
- Sptl: Michele Weintraub
- FITC Toronto 2008
- Spotlight: Steiner Keirce
- Ontario College
- AIGA/LA Design Remixed
- PICNIC conference
SPOTLIGHT: JOAN LAU
JUL 9, 2008

IF's weekly highlight on the people that make up our company. This week the spotlight is on Joan Lau.
Joan Lau is a designer with Imaginary Forces and has been with the company for 5 years. Here are her thoughts:
On where she's from:
I was born in Hong Kong, moved to Los Angeles when I was 13 years old and have been living here ever since.
On where she went to school:
I have a BA in Fine Art and Media Design from UC Irvine. After that, I studied Graphic Design at the Art Center College of Design.
On how she got into the business:
We had to choose print-based graphic design or motion-based graphic design during our 5th term at Art Center. At that time I felt uninspired by print graphics and felt the opposite for motion so I jumped right in.
On how she first got involved at IF:
Adam Blumming was my teacher at Art Center and he brought me and a couple of other classmates in.
On how long she's been with IF:
I began to work at IF one week after my graduation which was in August 2003. So 5 years?
On what she does for IF:
Make pretty visuals that communicate.
On her favorite IF projects:
I had lots of fun working on this confidential project recently, even though the schedule was crazy. The Pontiac Inkblots spot was great too because we got to shoot in Mexico City!
On alternate careers:
Illustrator, editorial design, or book design.
On NY vs LA:
LA has good weather in the winter, and lots of amazing cheap ethnic eats.
On what excites her about design:
The variety.
On what inspires her:
Films have always been the biggest inspiration for me.
On what she does in her spare time:
Find good hidden gem / hole in the wall kinds of restaurants and write about them.
On the last place she traveled:
Prague and Vienna.
On the current design trends that she finds most exciting:
Hand drawn, creative use of textures, or works that show personalities.
On her dream job:
Travel writer, travel photographer, food critic, or children's books illustrator.
On something someone may not know about her:
I have a food blog that I write together with my twin sister, and I worked as an interactive designer in Tokyo briefly.