Imaginary Forces

Building Fiction: The Architecture of Experience Design

Imaginary Forces' Director of Experience Design Tali Krakowsky wrote an essay for Archi-Tech Magazine dissecting the practice of Experience Design.  In the article, she  discusses the history of architecture as a home for storytelling and argues that architecture is evolving to be including in the storytelling, highlighting the work of Imaginary Forces' Experience Design division as examples among others.

Below is an excerpt from the article.  Click here to read the piece in it's entirety.

"Architecture has always been the home of storytelling. From storing books to creating places for performance, entertainment, worship, sports, commerce, and education, spaces have facilitated the creation of history, fact and fiction.

Today, rather than simply serving as a home for storytelling, architecture becomes a device for storytelling as narratives are woven into its foundations.

Every experience encapsulates stories. While the human mind spins its tales through memory and thoughts, each space—with its history, program, materials, and design—produces a unique set of narratives.

By infusing architecture with digital media, the discipline of experience design hopes to transform static environments into kinetic, cinematic, informative, and interactive spaces that offer an endless anthology of stories."