Imaginary Forces

The Architect's Newspaper interviews Peter Frankfurt

Nate Berg recently interviewed Peter Frankfurt for his article titled Construction Cinema.  The article discusses the growing importance of film making in the architectural process.  Below is an excerpt from the article and to read it in its entirety click here.

"'A flythrough is as relevant to the view of something as a sketch on a napkin. No one ever sees anything from the perspective of a flythrough. Unless you're a drone,' said Peter Frankfurt, co-founder of Imaginary Forces, a design studio with offices in Los Angeles and New York that produces film titles, commercials, interactive spaces, and a variety of visual elements and experiences.