Imaginary Forces

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Microsoft - People Ready Business -
Katie Bayne
Credits:
Client: Microsoft
Agency: JWT
Director: Michelle Dougherty
Project Info:

Inspired by the 2008 Academy Award Nominated Animated Short Film I Met The Walrus, JWT's new campaign for Microsoft by Imaginary Forces takes a very unique approach.

"People Ready Business" takes interviews from real business owners and tells their story, complete with stylized animation that playfully and intelligently conveys their journey.

Why? Because it's everybody's business.