Imaginary Forces

Client: Scion
Agency: ATTIK
Agency Director: Simon Needham
Imaginary Forces Director: Charles Khoury

Project Info:

"United by Individuality" is the tagline for this campaign from Scion and ATTIK.  Drawing inspiration from actual Scion owners' tricked out cars, "Samples" uses still imagery and various visual styles in frenetic sequence to showcase how unique each model can be.

For the xB, a factory of glass panes surrounds a central box, reflecting the shape of the car itself. As if looking at a microscope slide, each pane of glass has a different image. The transition from one pane to another assaults the viewer with kinetic movement, accompanied by an equally energetic music track from Face the Music. The literal sampling of imagery and music fuse together to create something entirely new and exciting.