





USA Network branding
Credits:
Client: USA NetworkDirector: Brian Mah
Project Info:
We developed a network identity to represent USA's position "Characters Welcome." The design of the live-action package reinforces and invites a range of relatable characters and emotions.
USA wanted their on-air identity to have a strong connective tissue, something that would unify the look of the whole network. The goal of the re-brand was to find a way to visually embody the network's commitment to a character-driven identity.