Imaginary Forces

Client: USA Network
Director: Brian Mah

Project Info:

We developed a network identity to represent USA's position "Characters Welcome." The design of the live-action package reinforces and invites a range of relatable characters and emotions.

USA wanted their on-air identity to have a strong connective tissue, something that would unify the look of the whole network. The goal of the re-brand was to find a way to visually embody the network's commitment to a character-driven identity.