Imaginary Forces

We collaborated with Team One Advertising and Firstborn Interactive to design and animate the Lexus.com/Innovation website. The concept was to highlight the various innovative technology that Lexus has implemented to make the drivers feel more in control, comfortable, and safe in a fun, interactive way. We took the idea of the cars as building blocks and ran with it, designing the cars, the animations, and the interface. Animated scenes or games play out for each innovation, giving the user a truly unique look at how it works. Blocks swirl around and collate into a car around a driver. Walls fall to reveal animated characters playing catch. User interactions demonstrate how climate control can make a driving experience even better...all with an IF touch.

Seen above are some of the initial car and webpage designs as well as final frames from the introductory animations to the website. The short film seen here is the introduction to the interface, utilizing the block technique and showing that the innovations the user will see on the site are built around the driver's experience, followed by several test and final animations from the site.