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L Studio – The Elevator
Credits:
Client: Intelligent Life Productions / Lexus
Agency: Team One
Director: Mark Gardner
Project Info:

In collaboration with Intelligent Life Productions, Team One, and Lexus, we bring you Lines, a web series on the new online network lstudio.com. Lines consists of mini-documentaries, running five to seven minutes in length, highlighting the beauty and importance of the architecture in everyday objects, and details how the design and structure of these objects affect and reflect our lifestyles. These objects range from parking structures to high heel shoes.

In "The Elevator," we explore how the simple advantage of having an elevator has allowed for the massive skycrapers we see today, elvator etiquette, and some of the more fanstical uses of elevators, like building an elevator into orbit.