Agency: Team One
Director: Charles Khoury
Macros is Imaginary Forces' online series playing on lstudio.com. Macros consists of three episodes, 3 to 4 minutes in length, each dealing with issues that affect the world around us.
For this episode, we revisited the concept behind "New City" the critically acclaimed installation at MoMA's Design and the Elastic Mind exhibit. "New City" at MoMA was an immersive experience, evoking inspiration at the possibilities. For L Studio, we expanded on the idea and told the story of "New City" linearly and graphically. Underscoring this is an interview with renowned architect and "New City" collaborator Greg Lynn.
The Macros series continues to push the boundaries of storytelling in style and content. Check out the other episodes, Origins and Vortex here at imaginaryforces.com. And be sure to visit lstudio.com for more exciting, original content courtesy of Lexus, Team One, and Intelligent Life Productions.