- 745 7th Avenue
- American Express
- Bubbles in the Wine
- HBO
- Lexus IS
- Lincoln Center Infopeel
- Los Angeles County Museum of Art
- Mercedes Benz
- MTV VMAs 2011
- Natural History Museum - Age of Mammals
- Natural History Museum - New Dinosaur Hall
- New City
- Paul Rand Film
- The First Time
- The Museum of Modern Art, New York
- Times Square Alliance Visitor Center
- Victoria's Secret
- World Trade Center
- Wynn Las Vegas - Lake of Dreams
Lexus IS
Credits:
Client: Team One Project Info:
Our computer-generated version of the Lexus IS uses lighting, textures, and sound design to suggest movement. When rear-projected in a darkened space on a translucent screen, it appears to those viewing it as a moving three-dimensional holographic image. The user can rotate the car, change its color and choose to watch a 35 second driving sequence designed to tie in with the IS campaign slogan, "Why live in one dimension?"
The hologram effect was created using technology from Danish company Vizoo. Vizoo creates three-dimensional, moving outdoor advertising installations for a wide range of clients and brands.