- Bausch and Lomb
- Blue Plate Light
- Cricket
- Firestone
- Florida's Natural
- FVAP - This is My Weapon
- Georgia Power
- God of War Teaser
- God of War – From Ashes
- Google Chrome
- Herman Miller - This is You
- Hillshire Farms
- Hunter Douglas
- Ken's Salad Dressing
- Kohler - Flipside
- Lagoon
- Microsoft - People Ready Business - Ian Livingston
- Natural History Museum - Evergreen Campaign
- Natural History Museum 100th Anniversary - Wonders Never Cease
- Nike - Dynamic Fit
- Nike VRS Covert
- O2
- Powerade
- RAM Trucks
- Scion - xB Samples
- Smirnoff - Blueberry / Lemon
- Southern Company
- Spike - Momentum
- Star Trek Mazda
- Target - Christina Aguilera - Keeps Gettin' Better
- Tetley Tea
- Time Warner Cable - Grace
- Transformers: The Ride 3D
- Tropicana Flip Book
- UnitedHealthcare - Fish
- UnitedHealthcare - Wild One
- Walgreens
- Yoplait - Peel
Powerade
Credits:
Agency: Ammirati
Director: Charles Khoury and Brian Mah
Project Info:
This spot for Powerade, directed by Charles Khoury and Brian Mah, features NBA star Chris Paul. Charles and Brian employ a mix of live action shot in high speed and computer generated special effects to create a dynamic and high tech environment. The science behind the game of basketball is broken down with a visual system that has a scientific and diagrammatic feel to it. The graphic elements feel branded, but also accentuate the kinetic motion of the basketball action.