Imaginary Forces

Imaginary Forces director Ronnie Koff has produced a very contemporary and thoroughly inviting commercial for Kohler's new 'Flipside' showerheads.

This cool showerhead flips into four different positions, each with its own spray design. Ronnie wanted to showcase the showerhead in a fun, energetic and simple way, coupled with a great soundtrack, but keeping the focus on the flip-head action. Ronnie and the IF team used a CG showerhead, composited with the real water sprays from the actual product.