- Boardwalk Empire
- Cartoon Network
- Curiosity
- Dusk - Teaser
- Hallmark Rebrand
- HBO Spring 2012
- Hell on Wheels
- Hit the Floor
- Human Target
- Lifetime
- Mad Men
- Magic City
- MTV Movie Awards 2012
- MTV Movie Awards 2013
- MTV VMAs 2011
- Nurse Jackie
- Person of Interest
- Rubicon
- Science Rebrand
- Sky Italia - 2010 Winter Olympics
- Smash
- Southland
- Spike - Table of Contents
- Storymakers
- Tangled Bank
- The Goodwin Games
- The Pacific
- USA Network
- W Network
- Wicked Tuna
Hallmark Rebrand
Credits:
Client: Hallmark Channel
Director: Ronnie Koff
Project Info:
The new branding for the Hallmark Channel emphasizes the network's goal of "celebrating life's moments." Taking the design for the new branding a step further, we celebrated the brand itself. Using an embossed 3D logo, the design physically explores the ins and outs of the logo, and highlights the content of the network with changing color schemes and subtle cues to the programming it surrounds.