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Mad Men
Credits:
Client: Lionsgate / AMC
Director: Mark Gardner and Steve Fuller
Project Info:

"Mad Men" is about the high-powered and glamorous world of advertising in the 1960's. We created the main titles and marketing campaign for this original AMC drama series created by Matthew Weiner, executive producer of the "Sopranos".

We won the 2008 Emmy Award for Outstanding Title Design for the "Mad Men" opening sequence. AMC commented "We love the graphic Imaginary Forces opener for Mad Men: a mini-story, setting up the larger story that follows. The final frame resolution of that open - the silhouette of the back of Don Draper's head - has become the iconic image of the show: bold, clean, confident, modern, and ultimately enigmatic".

Mad Men has received critical acclaim, particularly for its historical authenticity and visual style, and has won multiple awards, including nine Emmys and four Golden Globes. It is the first basic cable series to win the Emmy Award for Outstanding Drama Series, winning it in 2008 and 2009.