Imaginary Forces

For the second of two spots we directed and produced for UnitedHealthcare's "Health in Numbers" campaign, we continued with the idea that UnitedHealthcare is constantly working to generate, understand, and analyze individual, unique data to provide the best possible care. This footage was shot on location in the Mojave Desert using a pursuit vehicle which allowed us to capture very close and clear shots of the motorcycle rider as he raced down the highway. The 3D language used in the first spot is repeated here to tie the two stories together.