Nike - Dynamic Fit
Credits:
Client: Nike
Director: Charles Khoury
Project Info:
CG animation using a hand-drawn style illustrates the technology behind Nike’s innovative running shoe, the Nike LunarEclipse+ 2. This high tech spot follows the choreography of a runner's different strides showing how the dynamic fit technology adapts to the contours of the runner's foot. A dynamic music track created by Machine Head drives the pace of the spot.