Agency Director: Simon Needham
Imaginary Forces Director: Charles Khoury
For Attik's "Take on the Machine" campaign, Imaginary Forces (IF) partnered with the VFX innovators at Sway to realize the fully CG, menacing "Machine City." Attik's Simon Needham directed the live action and CG sequences, while Imaginary Forces designed the look-and-feel of the city, supervising the construction of that world at Sway. Sway's expertise with photoreal cars and driving simulation allowed an incredible level of realism during the dangerous journey through "Machine City." The campaign was edited by Imaginary Forces, working closely with Attik and Sway's pre-vis team. The 3D Stereoscopic commercial can be seen in theaters now!