Imaginary Forces

Director Brian Mah collaborated with Ogilvy to create this piece of digital signage content for American Express.
The piece focuses on showcasing the events that AMEX sponsors in various stadiums and arenas across the country. We worked closely with the agency to develop a visual language that captures the fluid movement of athletes and musicians populating such venues. Drawing inspiration from long exposure photography, layers of organic trails were designed to delineate each individual's path of motion and thread the various themes together.