In Times Square, giant screens and billboards display multiple commercials and advertisements vying for the public's attention. Imaginary Forces designed four unique spots for Samsung to display their brand and to be played on their screen. Using a bright white background to contrast the other screens and the night sky, IF chose to use different styles for each spot to highlight various products and aspects of the Samsung brand. These spots needed to be timeless and vibrant and the animation bright and fun to compete for the viewer’s attention.
