Imaginary Forces

Using primarily CG, Imaginary Forces produced spots for Pontiac that are fluid, beautiful, intriguing and exciting. "Web" features a similar black backdrop and stage as in previous campaign executions, with music by Tom McRae that sets an intensely edgy and provocative mood. This time, there’s an added mysterious element to the spot as the viewer sees abstract shapes and forms coming to life behind the black Pontiac G6 Coupe. At the end of “Web,” the spotlights are removed from shining on the vehicle, revealing only its glowing red headlights in front of a spider web.