Joel Peissig has come a very long way in a very short time. Better Than Oxygen, his stunning commercial debut for Japanese client Pocari Sweat, garnered Peissig two Clios and an AICP Award, the latter earning the spot a place in New York’s Museum of Modern Art’s permanent collection. Since then, Joel has directed American spots for Suzuki, BMW, Anheuser Busch while also expanding into music videos.
