Imaginary Forces collaborated with Team One Advertising and Firstborn Interactive to design and animate the
Lexus.com/Innovation website.
The concept was to highlight the various innovative technology that
Lexus has implemented to make the drivers feel more in control,
comfortable, and safe in a fun, interactive way. IF took the idea of
the cars as building blocks and ran with it, designing the cars, the
animations, and the interface. Animated scenes or games play out for
each innovation, giving the user a truly unique look at how it works.
Blocks swirl around and collate into a car around a driver. Walls fall
to reveal animated characters playing catch. User interactions
demonstrate how climate control can make a driving experience even
better...all with an IF touch.
Seen above are some of the
initial car and webpage designs as well as final frames from the
introductory animations to the website. The short film seen here is the
introduction to the interface, utilizing the block technique and
showing that the innovations the user will see on the site are built
around the driver's experience., followed by several test and final animations from the site.
