Imaginary Forces

The glamour, tradition and sophistication of Smirnoff vodka is impossible to miss in the Smirnoff "Clearly," "Red Label," and "Twisted" campaigns.

Clean, smart and simple best describe the commercial spots created by Imaginary Forces for Smirnoff's Red "Clearly" campaign. The legendary vodka bottle, with its strong angular lines and trademark red signature, is center stage as it is playfully merged in several conceptual tales, exuding the sensuality associated with the Smirnoff experience. The compositions overlap and stretch time to make a moment both concrete and ephemeral, infusing the product and its brand with an emotional, narrative-rich experience.

To create these spots, Imaginary Forces worked with every aspect of the production in mind -- mood, sound design, pacing and rhythm and editorial flow -- and merged the technical (photo-sonics, lighting, camera angles, rigging, and 2D design) with a conceptual, storytelling-minded tale.