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Scion - tC Samples
Credits:
Client: Scion, Agency: ATTIK
Agency Director: Simon Needham
Imaginary Forces Director: Charles Khoury
Project Info:

This is not your father's Scion commercial. ATTIK, taking a sharp turn in visual aesthetic from previous spots, came to Imaginary Forces to execute their latest "Samples" campaign. With a fast paced, mashed up music track by Face the Music, the campaign samples images of Scion owners' unique representations of each model, and each of the three spots drives along in its own graphic dance.

For the tC, static imagery becomes fluid beads of light, jumping in and out of frame revealing new, tricked out models in each pass. The energetic deconstruction of each image transforms the idea of mobility and individuality.

Click here to check out the spot for "xB Samples."