still still still still still
Chevrolet - Transformers
Credits:
Client: Campbell Ewald
Project Info:

Imaginary Forces customized the Chevy logo to transform with the same dynamic, architectural complexity as the film title for the feature marketing campaign.

The animation was used as an end tag to the Chevy commercial that was cross-branded with the film. Seen here is a spec spot that IF designed as a full commercial, using type and transformation to exemplify the brands.