Imaginary Forces

Pepsi - Wordplay
Credits:
Client: Pepsi
Agency: TBWA \ Chiat \ Day
Director: Mark Gardner, Lauren Hartstone, Stan Lim
Project Info:

Aloha! Konnichiwa! Hello! We joined forces with TBWA \ Chiat \ Day to launch the Pepsi brand with this type driven spot that hops along with the optimism of a new generation.

The Pepsi logo, designed by Arnell, bounces in and around words of hope and joy.