Imaginary Forces

Using cut out animation IF demonstrates how planting the seeds of financial security can help a small business grow...from the ground up.

Each spot employs a different visual technique to tell its story. “Ground Up,” the spot about Black River Produce, utilizes a collage animation technique—similar to the cartoons seen on the classic BBC series “Monty Python”—that incorporates old pictures of the founders with historical and archival images associated with farms, veggies and agriculture.