Imaginary Forces

Imaginary Forces designed a new logo and branding identity for CBS Sports. The show open and graphics package premiered with the start of the NFL season. Imaginary Forces worked closely with the CBS creatives to develop a cohesive concept and design language that would translate to any sport including college basketball, pro tennis and PGA golf. IF created a sports identity based on a shared pulse or wave of experience. The new open personifies this concept with a breathing, living pulse that unifies the iconic graphics and live-action game footage. The HD open is modular and changeable allowing the CBS in-house designers to customize the back-ends and teams based on who’s playing. We delivered hundreds of HD graphic and logo animations, bumpers, team transitions, and scoreboards, as well as elements used throughout the game such as player line-ups and bios, stats charts and tables, and ticker scores of other games.