Imaginary Forces

Imaginary Forces has a long history of collaborating with Nike to raise the bar of the Niketown retail experience with cutting edge short films for Nike's new products. This most recent piece announces Nike's Power Platform golf shoe technology. Throw in a live action shoot with a golf superstar, combine with some intense 3D animation and original music by Ben Wynn, and this could be the most "power"ful Niketown video to date. Camera movement, shoe elements and other visual effects were created with Maxon Computer's Cinema 4D software.