Imaginary Forces

Drawing on Baltimore's rich heritage as the hometown of Johnny Unitas and Edgar Allen Poe, we created a brand package for the Baltimore Ravens that included a series of short films, crowd prompts, and player introductions combining live action footage of the city, the players, and the fans with typography and driving sound. This original content plays on two 100ft x 24ft LED screens that ignite the stadium with anticipation and excitement throughout the game.